Content Marketing/SEO

Traditional Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are a thing of the past. Consumers today are empowered by information and automatically filter out content they recognize as paid ads. Content is once again king. Real content that adds weight and value to your marketing message and drives new business to your website.

 

You probably have at least a passing understanding of how SEO works, but what is content marketing  and why is it so important to the success of your business? In a nutshell, content marketing is the art of communicating with existing and prospective customers — but without a hard sell. Instead of pitching your products or services, you are delivering information. Information that makes your buyer more empowered. The essence of this content strategy is that by delivering consistent, ongoing valuable information to buyers, you establish yourself as a thought leader in the industry. Permeate online media with that type of thought leadership and, when it comes time to make a purchasing decision, all roads lead to you.

 

The power of content marketing is easy to see when you consider the numbers:

 

• Per dollar spent, content marketing generates 3 times as many leads as traditional marketing
• Content marketing costs 62% less than traditional marketing
• 70% of consumers would rather learn about a company through articles rather than through advertisements
• 60% of people are inspired to seek out a product after reading content about it

 

Content marketing is an indispensable part of search engine optimization because, just as consumers value information when making purchasing decisions, search engines place more value on a search result when they can tell there is a high volume of unique relevant content pointing to that page.

 

At enCode, we take a comprehensive approach to your content marketing strategy. We take the time to get to know you and your business. We analyze your existing website content, looking for any factors that may result in penalties from search engines (such as the recent Panda and Penguin penalties from Google) and making sure to take advantage of every opportunity to optimize your website content. We help you to identify keywords you should be targeting to attract the most valuable search engine traffic. We then tailor a strategy of content creation that includes a diverse array of off-site content that all points back to and increases the value of your own website content. The types of content we create include:

 

• Press releases
• Articles on key industry websites
• Web 2.0 blog articles
• YouTube video creation
• Social bookmarks and Backlinks to reinforce your domain authority

 

Whether your aim is to promote a local business or gain national exposure, enCode can help you with your content marketing! Contact us today for more information.