enCode Launches Website For Wichita OB-GYN

When Dr. Valerie Drake-Albert wanted to enhance her marketing efforts by adding digital marketing to the mix, she turned to enCode to build a website and develop a social media presence for her medical practice in Wichita, KS. The resulting digital marketing mix launched at the beginning of January and is already working to enhance the experience of Dr. Drake-Albert’s  existing patients and welcoming new ones by making clear the practice’s commitment to warm and personalized care for women and babies in Wichita.

 

 

Dr. Drake-Albert’s desire to foster a community among her patients starts with her website. A gallery page allows patients to share photos of the newest members of their families! This sense of community extends out to social media sites as well. enCode established and manages Dr. Drake-Albert’s presence on both Facebook and Google+. Followers on both sites will find fun and educational information related to women’s health and planning for families.

 

Of course, no digital marketing effort will succeed entirely on its own, so enCode has carefully crafted a digital marketing strategy that blends online and traditional marketing strategies to reach the largest audience possible. Best practices are being employed for search engine optimization (SEO) and outreach is underway to existing patients through direct mail and other print collateral. Most importantly for a medical professional, a focused effort on reputation management coordinated by enCode is ensuring that all information about Dr. Drake-Albert appearing in local directories and consumer review websites is accurate.

 

 

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