Our social media clients often struggle to understand the value Twitter can bring to their social media strategy. At first glance, Twitter seems like a very noisy and unorganized platform where content comes and goes in the blink of an eye. To some extent, that is true. But where the power of Twitter truly lies is in its ability to help businesses uncover trends and information relative to their market and build meaningful connections with influencers in their industry.
We've prepared the infographic below to illustrate the basics of leveraging Twitter for business by taking advantage of hashtags, the ability to search for topics relevant to you and to easily communicate with influencers.
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