Public Relations

Your organization is doing great things. Make sure everyone knows about it. Sometimes the old ways are best, and writing traditional press releases is a great way to get the word out. Posting press releases on your own website creates fresh content for your site that is beneficial for both search engines and for visitors reading your site.

 

Press releases can also be submitted to wire services that spread your news to literally thousands of news outlets that will share your news with their audiences. Stories posted on those outlets can also provide SEO benefit by linking back to your website.

 

Good public relations is more than just writing effective press releases though. It involves steady work building relationships with local media and community leaders. It also requires a solid strategy and creativity to build stories that news organizations will be motivated to run with.

 

enCode PR will tap into established relationships with media professionals in your local market, as well as any regional or national markets you would like to target to look for opportunities where your voice can be a valuable addition to the day's news stories. Every bit of visibility helps with your brand recognition. When your audience sees media turning to you as an expert in your field, you will be at the forefront of their mind when it comes time to make a purchasing decision.

 

In times of crisis, we can help you navigate the tricky waters of public opinion to make sure the impact to your organization is minimized as much as possible.

 

Contact us today to find out how having us in your corner can boost your business!